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Why We Spend Money the Way We Do: The Hidden Psychology of Financial Decisions

From poverty traps to emotional spending—what your wallet says about your brain

A asian woman sleeping on a bed of money

Ever wonder why some people splurge on designer shoes while others hoard every penny? Or why someone might choose $100 today over $200 tomorrow? Turns out, the way we handle money isn’t just about math—it’s deeply tied to our psychology, upbringing, and even our sense of control over life.

Here’s the thing: money decisions aren’t always rational. They’re shaped by emotions, past experiences, and the invisible pressures of our financial circumstances. Let’s dive into the fascinating world of financial psychology and uncover why we spend the way we do—and what it says about us.


The Psychological Poverty Trap: Why $100 Now Feels Better Than $200 Later

Imagine you’re standing at a crossroads: take $100 today or wait for $200 tomorrow. For many of us, the choice seems obvious—wait for the bigger payout. But for those living paycheck to paycheck, the decision isn’t so simple.

According to research by Leon Hilbert, a social-economic psychologist at Universiteit Leiden, people in financial hardship often prioritise immediate rewards over future gains. Why? Because when you’re struggling to make ends meet, the future feels uncertain. As Hilbert puts it, “They more often opt for 100 euros now rather than 200 euros later. People make this choice based on their financial situation, regardless of their personality.”

This isn’t just about impatience—it’s about survival. When you’re constantly worried about today’s bills, planning for tomorrow feels like a luxury you can’t afford. And this mindset can create a vicious cycle: the more you focus on short-term needs, the harder it becomes to break free from financial stress.

Hilbert’s research also highlights a troubling spiral: financial struggles lead to feelings of helplessness, which can cause procrastination and avoidance. “We see a negative spiral of helplessness, lack of grip on your finances, and no opportunity to make improvements; people then start to procrastinate and avoid issues,” he explains.

So, the next time you judge someone for “poor” financial decisions, remember: it’s not always about willpower. Sometimes, it’s about the invisible weight of circumstance.


Wealth vs. Income: Why More Money Doesn’t Always Mean More Savings

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Here’s a plot twist: earning more money doesn’t always lead to greater wealth. In fact, research shows that higher income—especially when received in frequent, smaller installments—can actually lead to more spending.

A study highlighted by DataPoints found that “more income—both in frequency and amount—leads to higher levels of spending and thus lower levels of wealth.” For example, if you receive your paycheck weekly instead of monthly, you’re more likely to spend it on discretionary items.

This phenomenon, known as the “income illusion,” reveals a key psychological difference between wealth and income. Wealth is about long-term security, while income often feels like “play money” meant for immediate use.

Think of it like this: if you find $20 on the street, you’re more likely to treat yourself to a fancy coffee than to deposit it into your savings account. The same principle applies to income. When money feels abundant (even if it’s not), we’re more inclined to spend it.


The Emotional Side of Money: Why We Spend to Feel Better

Money isn’t just a tool—it’s an emotional crutch. For many, spending is a way to cope with stress, celebrate milestones, or even heal past wounds.

Morgan Housel, author of The Psychology of Money, explains that “all behavior makes sense with enough information.” In other words, the way we spend money is deeply tied to our personal experiences. “You could easily tie how I spend my money today and save my money today based on the experience that I’ve had in life,” he says.

This is especially true for those who grew up in poverty. As Wrap Magazine notes, “Those who grow up poor are actually more likely to spend—especially in times of crisis—than their wealthier counterparts.” For many, spending becomes a way to reclaim control or make up for past deprivation.

”They spoil themselves as adults because they’re making up for all the ways they felt deprived as kids,” the article explains. It’s not just about lacking money management skills—it’s about the psychological scars of scarcity.


The Happiness Myth: Why Money Doesn’t Buy Joy (But We Think It Does)

We’ve all heard the saying, “Money can’t buy happiness.” But here’s the kicker: most of us don’t really believe it.

Research from Harvard Business School shows that people consistently overestimate the impact of money on happiness. “Participants vastly underestimated the happiness of people earning lower levels of household income (US$55,000 and below),” the study found. In other words, we assume that more money will make us happier—but the reality is often more complicated.

This disconnect between perception and reality can lead to poor financial decisions. We chase higher incomes, bigger houses, and fancier cars, believing they’ll bring us joy—only to find that the happiness boost is fleeting.


The Bigger Picture: What This Means for You

So, what can we learn from all this? Here are a few key takeaways:

  1. Empathy is key. Financial decisions are deeply personal and often tied to circumstances beyond our control. Instead of judging, try to understand the story behind the spending.
  2. Awareness is power. By recognizing the psychological traps that influence our money habits, we can make more intentional choices.
  3. Happiness isn’t for sale. While money can improve our quality of life, it’s not a guaranteed path to joy. Focus on building meaningful relationships and experiences instead.

Final Thoughts: Rewriting the Script

Money is more than numbers on a screen—it’s a reflection of our hopes, fears, and experiences. By understanding the psychology behind our financial decisions, we can break free from harmful patterns and create a healthier relationship with money.

So, the next time you’re tempted to judge someone’s spending habits (or your own), remember: there’s always more to the story. And who knows? With a little insight, you might just rewrite your own financial script.